Bias in determining what is intelligent 

NY times identifies a real potential problem with big data and AI:

But this hand-wringing is a distraction from the very real problems with artificial intelligence today, which may already be exacerbating inequality in the workplace, at home and in our legal and judicial systems. Sexism, racism and other forms of discrimination are being built into the machine-learning algorithms that underlie the technology behind many “intelligent” systems that shape how we are categorized and advertised to.
NY Times report